When you’re making a video about new water taxi services, start by collecting three separate interviews. Talk to two people knowledgeable about the changes…we chose a spokesperson for the company and the chief operating officer. You’ll also want to interview someone affected by them - in our case, a small business owner.
Ask the spokesperson what the new services involve and why they’re necessary.
Ask the operating officer how people can use them.
Then ask the small business owner how it helps their restaurant or shop…and what the area offers visitors. Record each answer as a separate sound bite.
Now collect your supporting shots. Get video of people boarding a water taxi docked in the harbor. Notice how we stood faraway to get a wide shot…and then moved closer for a tighter one. This gives your video variation.
Then get on the boat and take a ride! Stand on the upper deck to get the best video. Get first-person shots of the view…like the Manhattan skyline here. It’s also good to film people enjoying the ride…like this group socializing, and this man using his phone.
Now it’s time for your part as a reporter. Think of a way to introduce the story to viewers and record yourself delivering it on-camera. Pick a scenic backdrop - we chose the pier where the boats launch.
Then write three narrative sound bites to advance the story - and one to sign off. It’s good to use the small business owner’s story as a springboard for the information. Record yourself delivering those sound bites.
To put it together, open Videolicious. Select your supporting shots in Step 1 in the order that matches your sound bites. In Step 2, import your sound bites in the order you want them to play. Play back your sound bites and tap your supporting shots to follow them!