play button Creating a Video About Using Art to Promote a Message

Creating a Video About Using Art to Promote a Message

This video will demonstrate to users how to make a video covering a story about a how art can be used to promote a message. In our example we will be covering a story about students creating artwork with a social message against violence.

Recipe

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STEP ONE

When you’re making a video about student artwork with a social message - in our case, lunch table murals against violence - start by collecting natural sound bites and separate interviews.

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STEP TWO

There might be a presentation ceremony to unveil the artwork. Get video of speakers at the podium talking about it. Make sure you film at least one supervisor and one student addressing the crowd. You can use their comments as natural sound bites in your video.

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STEP THREE

Now collect two one-on-one interviews. Talk to another student and a program coordinator.

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STEP FOUR

Ask the student how it feels to see their artwork displayed and what message it sends.

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STEP FIVE

Ask the coordinator to explain how students made the art and how many participated. Why did they choose the anti-violence theme, and why is it important to discuss? Then ask where the art will be shown.

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STEP SIX

It’s also good to ask how the medium - in our case, school lunch tables - is relatable to students. Record each answer as a separate sound bite.

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STEP SEVEN

Now collect your supporting shots. Get lots of video of the artwork. Make sure you get a mixture of faraway shots and close-ups to focus on detail. I stood back to show this row of tables in front of the speakers… and then moved up to film individual pictures on the benches.

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STEP EIGHT

Focus on details that clearly represent the theme…like this anti-bullying message.

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STEP NINE

You’ll also want shots of students reacting to their work. We got video of this group cheering for themselves…and this boy leaning toward the tables to reflect on them. If you have a big group like we did, make sure you get a faraway shot to show everyone gathered together.

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STEP TEN

Now decide which sound bites you want to use. Try to end with a bite that highlights the students’ artistic skills.

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STEP ELEVEN

To put it together, open Videolicious. Select your supporting shots in Step 1 in the order that matches your sound bites. In Step 2, import your sound bites in the order you want them to play. Play back your sound bites and tap your supporting shots to follow them!