play button Creating a Video About Apparel

Creating a Video About Apparel

The purpose of this video is to demonstrate how to create a video about apparel manufacturing. In our example, we cover custom embroidery on brand-name clothing.

Recipe

173-01-collect interview

STEP ONE

When you’re making a video about custom embroidery on brand-name clothing, start by collecting two separate interviews.

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STEP TWO

You’ll want to talk to two people representing the brand - in our case, a marketing rep and a designer.  Ask the marketing rep to talk about the embroidery process and how it’s being done.  What kind of equipment is being used?  How many have they sold so far?  Then ask about reaction.

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STEP THREE

Ask the designer why personalized clothing is a style statement.  Record each answer as a separate sound bite.

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STEP FOUR

Now collect your supporting shots.  Get video of the embroidery machine in action.  Notice how I stood close to get these close-up shots of the needle putting down thread.

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STEP FIVE

You’ll also want to stand farther back to show the whole machine -  and anyone running it.  I got video of this man replacing thread at the top…and loading a tray with a new sweatshirt.

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STEP SIX

If there are any examples of finished clothing - like these shirts hanging on racks - make sure you film them too!

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STEP SEVEN

Now decide which sound bites you want to use.  It’s good to end with a bite that shows why customizing is popular.

173-08-videolicious

STEP EIGHT

To put it together, open Videolicious.  Select your supporting shots in Step 1 in the order that matches your sound bites.  In Step 2, import your sound bites in the order you want them to play.  Play back your sound bites and tap your supporting shots to follow them!