When you’re making a video about a family-owned flower factory, start by collecting two separate interviews.
Talk to two people involved with the business - in our case, two of the owners - and ask them to tell you their story. Have the first owner to explain why the flowers are unique and how the business operates. What makes it different as a family business? How does it feel to be part of that?
Ask the second owner to describe the process for making flowers from start to finish. Make sure they explain each step. Then ask them to tell you about the history behind it. Record each answer as a separate sound bite.
Now collect your supporting shots. Get lots of video of the products. We got shots of these flowers pinned to a display board, and the owner arranging them. Make sure you stand back to show the area, and then move forward for close-ups. Notice how we got close-up shots of these specific flowers…and this Made in the USA sign.
You’ll also want to go inside the factory to show how they’re made! We got video of each step in the production process that our owner talked about…like molding petals in an iron.
Make sure you get a mixture of close-ups and wider shots here too. We got close-ups of this woman’s hands assembling petals.
It’s good to show any pictures that indicate the history of the business. We snapped pictures of these photos on the wall with our phone to use in our story.
Now decide which sound bites you want to use. It’s good to end with a bite that shows why the owners have pride for their business.
To put it together, open Videolicious. Select your supporting shots in Step 1 in the order that matches your sound bites. In Step 2, import your sound bites in the order you want them to play. Play back your sound bites and tap your supporting shots to follow them!