When you’re making a video about a retro home accent - in our case, a modern record player - start by collecting two separate interviews. Talk to someone who can tell you about the piece - in our case, a marketing director - and a customer thinking of buying it.
Have the manager introduce the piece, tell you what it’s made of and how much it costs. Then ask why it’s a unique addition to your home.
If your piece is interactive like ours, it’s good to have them demonstrate how to use it. We asked our subject to put a record on for us and talk about it. You can use their instructions as a natural sound bite in your video.
Ask the customer to tell you their impressions of the piece and if it’s something they’d want to own. Record each answer as a separate sound bite.
Now collect your supporting shots. Get lots of video of the piece from different distances and angles. Notice how we stood back to film ours from a distance and then moved up for close-up shots of different elements…like this needle touching the vinyl…and these speakers.
You’ll also want video of people looking at the piece and interacting with it…we filmed this group of onlookers checking it out, and this man looking for a record to play. Notice how we also got close-up shots of someone’s hands adjusting the volume.
Now decide which sound bites you want to use. We started with a natural sound bite of the music playing, and ended with one of the speakers playing a finished song.
To put it together, open Videolicious. Select your supporting shots in Step 1 in the order that matches your sound bites. In Step 2, import your sound bites in the order you want them to play. Play back your sound bites and tap your supporting shots to follow them!