When you’re making a video about a new real estate app, start by collecting your interview and natural sound bites.
Talk to a founder or app developer. Have them show you how it works and walk you through the interface. We had ours open the app and demonstrate a mock session for us.
Make sure your phone mic is pointing toward them for clear sound. You can use their instructions as natural sound bites in your video.
It’s good to get a few more interview sound bites from your founder. Ask how they came up with the idea for the app and why there’s a need for it. How does it compare to traditional real estate shopping? Record each answer as a separate sound bite.
Now collect your supporting shots. Get video of each screen the app offers…we got shots of this map and this photo of an apartment. Then get close up shots of your founder using it. Film their hands navigating the screen they utilize each feature. We got video of our founder swiping left and right…and selecting options.
It’s also a good idea to get video of them explaining the app to someone. We filmed our founder talking with a man at his demo booth. Try to film their interaction from different distances and angles.
Now it’s time for your part as a reporter. You’ll want to write five sound bites - one to set up the story, three to advance the story, and one to sign off.
Record yourself delivering those sound bites.
To put it together, open Videolicious. Select your supporting shots in Step 1 in the order that matches your sound bites. In Step 2, import your sound bites in the order you want them to play. Play back your sound bites and tap your supporting shots to follow them!