When you’re making a video about a business that fights a social problem - in our case, bullying in schools - start by collecting your interview.
Talk to the owner and ask them about their efforts. What product do they sell and what message does it send? How do their proceeds help make a difference? We asked ours why she thinks bullying is a problem in schools. Record each answer as a separate sound bite.
Then have them demonstrate their product for you - or at least hold it up and talk about it. The more interactive, the better. We had ours hold up her aromatherapy spray and spray it in the air before walking through. You can use those parts as natural sound bites in your video.
Now collect your supporting shots. Get plenty of video of the products on display. We got shots of all the spray bottles laid out side by side. Then we got close-ups of each individual bottle and the artwork inside. It helps to rest your forearms on the table so your shots are steadied.
It’s also good to capture the interaction between your owner and customers. We got video of her demonstrating her products to this woman…and another customer looking at the choices.
Now decide which sound bites you want to use. Try to end with a bite that shows how the problem needs to be addressed.
To put it together, open Videolicious. Select your supporting shots in Step 1 in the order that matches your sound bites. In Step 2, import your sound bites in the order you want them to play. Play back your sound bites and tap your supporting shots to follow them!