play button Creating a Video About a Product to Deal With a Social Issue

Creating a Video About a Product to Deal With a Social Issue

In this tutorial you’ll learn how to create a video about a product that was designed to help address a social issue. For our example we cover a story about a business that fights bullying in schools.

Recipe

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STEP ONE

When you’re making a video about a business that fights a social problem - in our case, bullying in schools -  start by collecting your interview.

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STEP TWO

Talk to the owner and ask them about their efforts.  What product do they sell and what message does it send?  How do their proceeds help make a difference?  We asked ours why she thinks bullying is a problem in schools.  Record each answer as a separate sound bite.

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STEP THREE

Then have them demonstrate their product for you - or at least hold it up and talk about it.  The more interactive, the better.  We had ours hold up her aromatherapy spray and spray it in the air before walking through.  You can use those parts as natural sound bites in your video.

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STEP FOUR

Now collect your supporting shots.  Get plenty of video of the products on display.  We got shots of all the spray bottles laid out side by side.  Then we got close-ups of each individual bottle and the artwork inside.  It helps to rest your forearms on the table so your shots are steadied.

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STEP FIVE

It’s also good to capture the interaction between your owner and customers. We got video of her demonstrating her products to this woman…and another customer looking at the choices.

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STEP SIX

Now decide which sound bites you want to use.  Try to end with a bite that shows how the problem needs to be addressed.

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STEP SEVEN

To put it together, open Videolicious.  Select your supporting shots in Step 1 in the order that matches your sound bites. In Step 2, import your sound bites in the order you want them to play.  Play back your sound bites and tap your supporting shots to follow them!