When you’re making a video about artisan Italian wines, start by collecting three separate interviews. Go to a wine show where the products are being taste-tested. Talk to someone coordinating the show, and two vintners displaying their wines.
Ask the coordinator how they selected the wines and what they all have in common. What types of wineries and wine-making methods do they prefer?
Ask each vintner to tell you where their winery is located and what their production process is like. How much control do they have? Why did they want to get into the business? Record each answer as a separate sound bite.
Now collect lots of supporting shots. Get video of people taste-testing the wine. We stood in a corner of the room to show the whole crowd and all of the vendors. Then we got closer to film people’s reactions. Notice how we got shots of this couple sipping from their glasses, and this man swirling his wine in a glass.
Make sure you get several shots of the vintners you interviewed. We filmed one of ours interacting with a customer, and pointing out different bottles. Make sure you get close-up shots of their products too. We got close-ups of this labeled bottle, and this wine being poured out.
Ask if they have pictures of their winery they can share. One of ours emailed us these pictures of his estate. Save them to your camera roll so you can include them in your video.
Now decide which sound bites you want to use. Try to end with a bite that shows why quality is important in wine-making.
To put it together, open Videolicious. Select your supporting shots in Step 1 in the order that matches your sound bites. In Step 2, import your sound bites in the order you want them to play. Play back your sound bites and tap your supporting shots to follow them!