When you’re making a thought leadership video, start by recording your sound bite.
Think of what you’d like to communicate on-camera as an expert. Personal stories make great videos – share an experience and what it taught you. You can give advice to others in your field or talk about the future of your industry. Just speak passionately from the heart – viewers respond to authenticity.
Remember to keep your sound bite concise and to the point – about a minute or less is ideal. If you speak for too much longer, you run the risk of losing your audience. You can also break up your thoughts into separate sound bites and edit them together in Videolicious.
Sit down in a well-lit area and film yourself using the front-facing camera of your mobile device. For best results, look at the small camera lens on your device and not in the middle of the screen. If there’s a friend around to film you, that’s even better!
Now collect any supporting shots you need to help tell your story. Take photos or video clips of anything specific you mentioned, like people, places or things. You can even show slides from a presentation – just email yourself a screenshot of the slides, open the email on your mobile device, and save the images to your camera roll.
You can also use pre-produced or approved company footage as your supporting shots. Ask permission to pull from sources like your company YouTube channel, promos and commercials, or internal communications videos. Just save a copy of that footage to your mobile device and you can use it with Videolicious.
To put it together, open Videolicious. In Step One, select your supporting shots in the order you want them to appear in your video. In Step Two, import your interview sound bite. Then play back your sound bite and tap your supporting shots to overlay them. It’s good to come back to the speaker’s face at the end by tapping on the main screen.
In Step Three, you can add music – tap choose your music, then “theme music” and select a song. You can adjust the volume by sliding the mixing bar left or right. When you are satisfied with your edits, preview and save your final video.