“The appeal [of Videolicious] was the ability to increase video production, without doubling or tripling our video budget”
Brian Moody, Executive Editor at Autotrader.com desired to expand AutoTrader’s video production while at manufacturer’s events. Engaging quick videos, in conjunction with the traditional text article, are great for Autotrader audiences because they provide precise answers to product questions, with information that they can digest better. “These are mainstream cars that are important and likely to be on the radar of shoppers, so video is worth doing,” says Moody
Autotrader.com is often invited by major manufacturers to get first looks and test–drives of the latest cars. At these first look events, Autotrader (along with other invited journalists) gain free and easy access to a variety of cars set in an interesting location and then are given time to shoot the products. Moody explains that these events have helped their online content by providing “more compelling product review video” versus if you just have a shot of the cars sitting it in a parking lot.”
Marketing events, whether as a sponsor or exhibitor at an industry trade show or an event hosted by your company, take an incredible amount of resources (and budget). Marketers try to maximize the value of the events by creating as much amplification as possible before, during, and after the events in order to maximize attendance, leads, and engagement. Using video for event marketing is an easy way to extend the reach of your marketing efforts.
With the explosion of video on social media platforms, creating video content around events is becoming more and more critical, but sending a video crew all over the world for multiple events per year (or hundreds of events in some cases) is very costly and often too slow to create content in real-time.
With marketing staff out ‘in the field’ during events, companies can turn to their mobile devices to shoot, edit, and publish videos in a scalable and affordable way, without sacrificing quality. Here are three ways we’re seeing enterprises use mobile devices to create videos that grow the value and reach of their event marketing. Continue reading
Videolicious currently offers a Videolicious University Education license program with a complete no-cost Enterprise license for any higher-ed institution to use Videolicious as part of its curriculum. One of the 80+ universities taking part of in this program is Westminster College, a liberal arts college located in New Wilmington, Pennsylvania.
With iPhone cameras getting better and better with each new generation of the device, there’s an incredible opportunity to make high quality videos with the camera in your pocket. While the image quality is great in terms of color tones, resolution, and stabilization, the microphone on these devices is not optimized for a professional sounding “close mic” effect.
In most instances, filming more than a few feet away in a decent sized room using the microphone on the iPhone video will give an echo filled, low strength voice sound, and can instantly telegraph to your audience that the video, on the whole, is of a lower quality. Fortunately, some great microphone manufacturing companies have released very easy to use, low-cost lavaliere microphones that can be plugged in directly into the iPhone, and easily clipped to your subject to get an instant, professional, rich vocal sound and make your video more impactful, engaging, and professional.
Here is a quick review of three of the latest lavaliere microphones to help you out: Continue reading
The benefits of using video throughout the organization are well known — better engagement, increased clicks and opens, improved information retention. However, organizations are struggling to create compelling video content. Video production usually is time-consuming, slow and expensive, but now that employees have incredible video cameras in their pockets, the ability to create great video content is available to everyone.
The key to unlocking the power of employee-generated video is not to unleash the wild west of video creation. Rather, with the right branding, workflow, and training, employees can truly drive business results in a powerful way using video they created themselves.
The world of enterprise video is like a pyramid – the top is the current video team or agency method of making business videos. These videos look incredible, they can cost $10,000 – $50,000 each (or more), and usually take weeks or months to complete. At the bottom of the pyramid is raw footage, which is not great for enterprise use – it’s hard to watch, looks unprofessional, and doesn’t conform to brand standards. The middle of the pyramid is where the opportunity to leverage employee-generated video comes alive – content that has branding, a-roll and b-roll (to show not tell), music, graphics, messaging – but is shot or produced using mobile devices by employees themselves.
Here is an overview of several use cases where companies are driving business value with employee-generated video. Continue reading
The Rheinische Post is one of the major German daily local newspapers, with its headquarters in Düsseldorf. Despite being the biggest online platform in the western part of Germany North Rhine-Westphalia, nearly all of their video content was being purchased from press agencies. However, Rheinische Post’s local region is not covered by any press agency – so the publication had no original or local video coverage from their own neighborhood.
Rheinische Post’s Videomanager, Sarah Biere explains, “Before Videolicious, we only bought video. We went to press agencies and we bought video and implemented it on our site, but we had no way to cover.”
Biere, is responsible for implementing all video content on the Rheinische Post website, improving overall video strategy, and having all of these elements flow to social media channels. “I was looking for a tool that would make it possible for colleagues that have been writing for newspapers their whole life to create a video, and then Videolicious came along, and since then we’ve really been getting into the video business,” says Biere of their experience working with Videolicious.
Videolicious has helped “in pretty much every way.” Biere introduced Videolicious to many of her colleagues and trained over 130 paper journalists on how to add video to their articles. They’re “creating a couple of videos a day, which is great because it’s a couple of videos that we didn’t have before.” Biere has even advanced her training to pick out those colleagues producing large amount of content and has invited them to advanced workshops to learn to create more complicated videos.
“I love that it’s an app. I can come to my colleagues and say ‘This is your iPhone’,” while providing each local newspaper station with a rode microphone and tripod as well, “it’s very easy to implement in our daily work routine and it’s not scary. It’s not as scary as teaching someone how to use a big camera.” says Biere, who noted that placing a big camera on someone’s desk and explaining programs like Final Cut would have been a large time commitment.
Biere and her team have loved the quick turn around time of their self-produced video content. “We’re fast. We love that were able to create videos using Videolicious really, really fast,” noting that they’ve been able to get breaking news coverage up on their website within minutes.
Rheinische Post’s biggest opportunity to create local videos came during an annual event called Karneval. Karneval “takes place in winter and is huge tradition in the area” explains Biere. “People all dress up very crazy and in fun costumes, as animals, clowns, pirates, whatever. Street fairs are taking place and there are thousands of people out on the street celebrating. There are a lot of very nice picture opportunities within the event. Videolicious has helped us in a lot of ways to cover Karneval. We’ve been able to show pictures of the event, the fairs taking place, people talking about the costumes, people dancing in the street, all that stuff.”
If Rheinische Post had had to rely on press agencies to buy video coverage, there would have been hardly any video elements in their Karneval coverage. “Videos coming out of this area is very local video and that’s very important for us. We have to create the videos, otherwise we wouldn’t have it.” Throughout Rheinische Post’s Karneval coverage they were able to produce 50 videos, which increased traffic to their website. While a normal day has about 10,000 views, they were able to get 15,000 views on a single video.
Biere and her team are “impressed with themselves” and “enjoying their [Videolicious] experience.” She explained that even on a normal day “all our top click videos per day are our own videos created with Videolicious,” adding that Videolicious videos are “very much appreciated by our users.”
When René A. Guzman, a features writer for the San Antonio Express-News, was tasked to welcome audiences to the DinoTrek Virtual Reality Experience he wanted to give his readers a visual experience of their own. (DinoTrek VR is an Android/iOS app for everyday consumers to experience virtual reality on their smartphones with or without a VR headset. Geomedia, a video production company and interactive media/visual effects house based in San Antonio created the app.)
“This is very much a visual medium that we’re reporting on,” says Guzman. “Ultimately this comes down to: What does this look like? I’d love to see it. So that was very much a priority.”
While there was a photographer taking still photos of the DinoTrek VR headset, Guzman, who regularly covers consumer gadgets and technology, he wanted to give his audience more. “I needed to find the best ways to show it and Videolicious was the best way.”
So when Guzman went to interview Geomedia’s interactive director Jeremy Kenisky, he made sure he took four specific shots that would transport his readers to a world of dinosaurs in a 360-degree environment. One shot in Guzman’s video gives perspective as if you are wearing the DinoTrek Virtual headset, done by importing actual footage of the app video. The second shot Guzman wanted to show his audience was how someone looks with the headset on, as seen on Kenisky. The third shot included his interview of Kenisky and the fourth shot included multiple b-roll shots, all done with his iPhone 5s. He used the Geomedia office’s colorful atmosphere as an aesthetic backdrop during his interview shots. The pop art on the walls and toys on the desk made gathering b-roll effortless.
With a rough outline in his head and those four specific shots filmed, Guzman found “it was relatively seamless” to edit his video together within Videolicious. The process of posting the video to San Antonio Express-News was “very straightforward” as Guzman followed the app’s prompts to upload the video and then notified online department that his video was ready to be published to the website.
While Guzman is a print reporter by trade, he has become a Videolicious power user at San Antonio Express-News. “There are plenty of tricks you can use with Videolicious and it makes learning curve easy.“ Videolicious “provides a pretty stable foundation to get that set up for yourself as a videographer and as you get comfortable you start learning new tricks that you can do.”
Guzman advises any new users to “ask open-ended questions and get lots of b-roll so there’s plenty of clips to play around with later. It’s better to have more that you can do without.” And also …“Enjoy it! Have fun with this.”
Rich Products Corporation produces more than 2,000 food products ranging from seafood to award-winning breads. In 2014 Rich’s started using Videolicious to add high-quality video to their sales and marketing menu, after becoming empowered by Videolicious.
Keith Tribula, Associate Marketing Manager at Rich Products Corporation, has found that Videolicious has allowed his Marketing team “to respond our needs. The versatility of the videos that we can create on Videolicious really helps us to use video in so many ways than we would have ever thought or would have ever done before.”
Two use cases have become most effective:
1) Training Videos
2) Enhancing Presentations
For training videos, Tribula finds that a 1-2 minute video on a specific product “is a unique, fun, and easy way for a sales person or a chef in the kitchen to the pull up the video right from their phone. It’s easy to get that information right on the spot.” If a Sales Rep is with a customer, he or she can easily pull up a video to show handling instructions and ways to customize a product. Customers can also have the video to reference later.
Delivering the message through video has helped, “enhance the handling of our product. I think it’s always easier when you can see how to handle something versus just reading instructions off of a box, so it’s a way for us to help our customers better utilize the product,” says Tribula. Rich’s has also begun to post the training videos and tips to their website.
Rich’s also uses Videolicious videos to enhance sales presentations, as they found it adds in another element of excitement. “It helps people pay attention and delivers the message in a different way,” says Tribula.
Tribula created the above video, which features members of the Culinary Team individually discussing the benefits and unique ways to work with their newest sandwich product. Videolicious allowed him to easily edit together the interviews that he conducted with members of the Culinary Team with videos created by remote workers who filmed themselves.
When it came to creating the video, Tribula says it took about twenty minutes to conduct each interview and thirty minutes to edit the final product. To improve the quality of the interviews, he used a stand to hold an iPhone for a steady shot and an external mic to improve audio quality.
Once the video was finished, Tribula downloaded the file to a flash drive to use in his live presentation. The audience “appreciated the video. The intent was to show that our culinary team liked the product and that message was conveyed.” Tribula found that video makes it easy for the Culinary Team to speak to a wide range of people, be concise with their message, and not have to be take them out of the kitchen for an in-person presentation.
“The video was a great way for us to have the content to use it again and allowed for us to have a lot of flexibility with delivering the message and content,” says Tribula.
Tribula had no previously video editing experience prior to using Videolicious. “The best way I learned was by diving in. I learn something new every time I open the app.”
When Rose Baca, Staff Photographer at The Dallas Morning News, toured a local supermarket’s addition of beehives to their rooftop to produce local honey, she knew that still photos would not be enough to explain the story of harvest to in-store consumer purchase.
“I could take stills of something and it does a pretty good job, but to see it happening with an interview over it; explaining what’s going on and why it’s happening, like the beekeepers were doing, it’s just another great way to tell the story,” says Baca.
It was a last minute assignment, but creating the video was not a problem. Baca explains, “with Videolicious, it’s such a quick turn around, so you really don’t have to prepare for it.” As she worked double duty shifts as photographer and videographer, Baca was able to “whip out [her] phone at moments that might be interesting,” to gather her video clips.
The way Baca tells her story draws the audience in. She always starts her videos with a “catchy piece of video,” which includes natural sound to set the tone. She also interviews multiple subjects and then films b-roll following the interviews to get shots of what the subjects said. Baca describes her process, “It’s become sort of a formula for how I want the video to look, so it’s gotten easy for me to edit, as [the Videolicious] interface is intuitive.” She keeps her videos to between 1 to 2 minutes to keep viewers attention.
When it comes to editing with Videolicious, “I’d say it takes me 20 minutes to put it together, if that.” The time for her interviews and filming can depend on the assignment.
Branding such as bumpers and a watermark are universally installed on all Dallas Morning News accounts, so when Baca saves her final video it is automatically uploaded to The Dallas Morning News YouTube account, which also plays on the website’s homepage. Baca can also email the web news team or a reporter that was on the same assignment to add her video to their article.
Baca recommends that new Videolicious users keep their mind fresh by watching other content. “Other videos can inspire your own,” says Baca. “Also move around. Don’t be afraid to hold the camera up high or get down low. Get in the action!”
Another excellent example of Rose Baca’s work includes a video titled, “Mary Kay Consultants Assemble Care Kits For Domestic Violence Shelters.”
***Michael Reaves, former Photo Intern for The Dallas Morning News, additionally assisted in the creation of “Dallas Central Market Adds Rooftop Beehives.”
Kansas City Royals fans were ready to watch their team take their first title since 1985, and The Kansas City Star was prepared to provide as much World Series coverage as possible. During the Royals championship run, The Kansas City Star editorial staff created more than 100 videos including coaches, players, fans, and behind the scenes stories. About 95 percent of those videos were produced with Videolicious.
The result: The Kansas City Star set a new one-day record on November 2 for the total number of views on videos for the McClatchy Newspaper group. “We have 30 newspapers in our group and no newspaper has ever had as many hits on videos in one day as we did. Those were videos of The Kansas City Royals and fans celebrating the World Series,” explained Monty Davis, Video Editor for The Kansas City Star of ten years. “We accomplished this because we were able to use Videolicious and turn videos around very quickly.”
Davis, who has a knack for character driven stories, was able to find one of those fans celebrating the run to the World Series while between innings at a game in Toronto. Davis was “switching hats between photographer to videographer,” when he made eye contact with KC Super fan Christopher Coates, known for attending every home game for the past 11 years. They meet in the stands and conducted an interview in less than 20 minutes.
Monty Davis, Video Editor at The Kansas City Star, using an iOgrapher mobile kit while filming a Videolicious video in Toronto.
Following the rule of “light, medium, and tight shots” Davis filmed different angles of Coates, the stadium, and other elements for his b-roll. Within Videolicious, Davis cleaned up his audio by listening back to the interview and used the Trim feature to clip interview segments down in length. He then added Lower Third text to the final sound bites. Once the audio was finalized, he used his b-roll to cover the sound bites and used the Drag feature to re-arrange the clips in the order the images appear in the video.
The entire video creation process took an hour, from beginning his interview to uploading the video from his iPhone to The Kansas City Star’s YouTube page. Davis has found that Videolicious videos add to traffic and engagement to the site and can take up very little of the staff’s downtime.
Davis, was skeptically of editing on a mobile device after years of desktop editing and filming on standard camera. However, he has since become the in-house Videolicious expert at the Kansas City Star, having now trained over 80 journalists. “This is the first program that I have found that sort of de-mystifies video. It makes it easy for everybody.”
Davis has described Videolicious as a “transformative process” for The Kansas City Star, allowing them to monopolize on the World Series coverage. “Everybody has a smartphone so it’s not like you’re trying to fumble with a new device or pick up a camera you’ve never seen before. He has helped the staff to “take the next step and do quick, simple, little videos,” as seen in the multiple video coverage of the celebratory Royals Parade on November 2.
His advice for first time a user is: Don’t be afraid. “Get to know the program and get lots of practice,” says Davis.
Watch more World Series coverage by Monty Davis and the Kansas City Staff at their Kansas City Royals Channel on Youtube: