Created With Videolicious: Local Content Coverage
The Rheinische Post is one of the major German daily local newspapers, with its headquarters in Düsseldorf. Despite being the biggest online platform in the western part of Germany North Rhine-Westphalia, nearly all of their video content was being purchased from press agencies. However, Rheinische Post’s local region is not covered by any press agency – so the publication had no original or local video coverage from their own neighborhood.
Rheinische Post’s Videomanager, Sarah Biere explains, “Before Videolicious, we only bought video. We went to press agencies and we bought video and implemented it on our site, but we had no way to cover.”
Biere, is responsible for implementing all video content on the Rheinische Post website, improving overall video strategy, and having all of these elements flow to social media channels. “I was looking for a tool that would make it possible for colleagues that have been writing for newspapers their whole life to create a video, and then Videolicious came along, and since then we’ve really been getting into the video business,” says Biere of their experience working with Videolicious.
Videolicious has helped “in pretty much every way.” Biere introduced Videolicious to many of her colleagues and trained over 130 paper journalists on how to add video to their articles. They’re “creating a couple of videos a day, which is great because it’s a couple of videos that we didn’t have before.” Biere has even advanced her training to pick out those colleagues producing large amount of content and has invited them to advanced workshops to learn to create more complicated videos.
“I love that it’s an app. I can come to my colleagues and say ‘This is your iPhone’,” while providing each local newspaper station with a rode microphone and tripod as well, “it’s very easy to implement in our daily work routine and it’s not scary. It’s not as scary as teaching someone how to use a big camera.” says Biere, who noted that placing a big camera on someone’s desk and explaining programs like Final Cut would have been a large time commitment.
Biere and her team have loved the quick turn around time of their self-produced video content. “We’re fast. We love that were able to create videos using Videolicious really, really fast,” noting that they’ve been able to get breaking news coverage up on their website within minutes.
Rheinische Post’s biggest opportunity to create local videos came during an annual event called Karneval. Karneval “takes place in winter and is huge tradition in the area” explains Biere. “People all dress up very crazy and in fun costumes, as animals, clowns, pirates, whatever. Street fairs are taking place and there are thousands of people out on the street celebrating. There are a lot of very nice picture opportunities within the event. Videolicious has helped us in a lot of ways to cover Karneval. We’ve been able to show pictures of the event, the fairs taking place, people talking about the costumes, people dancing in the street, all that stuff.”
If Rheinische Post had had to rely on press agencies to buy video coverage, there would have been hardly any video elements in their Karneval coverage. “Videos coming out of this area is very local video and that’s very important for us. We have to create the videos, otherwise we wouldn’t have it.” Throughout Rheinische Post’s Karneval coverage they were able to produce 50 videos, which increased traffic to their website. While a normal day has about 10,000 views, they were able to get 15,000 views on a single video.
Biere and her team are “impressed with themselves” and “enjoying their [Videolicious] experience.” She explained that even on a normal day “all our top click videos per day are our own videos created with Videolicious,” adding that Videolicious videos are “very much appreciated by our users.”
Posted on May 23, 2016