The Crucial Last Step To Winning Your Next Sales Meeting
When meeting with a potential customer, you’re in control. You set the agenda, you have your talking points prepared, and you’re ready to answer the customer’s questions as well as handle any objections they might have. Best of all, you’re getting constant real-time feedback from the customer’s reactions, indicating how well things are going. But once the meeting is over, doubt can creep in. Was your pitch really as good as you felt it was, or is the customer still on the fence? How can you regain that control you had in the meeting now that the meeting is over?
Sending a post-meeting video is an effective way to recap the points covered in the meeting while simultaneously keeping you and your product or service at the forefront of the customer’s mind. A personalized video shows how much you value the customer’s time as well as your enthusiasm for working with the customer.
To create your own post-meeting video, follow these steps.
Look your best. Dress as you would for a meeting with a client.
Frame your video in a well-lit area free of noise.
Start your video with a smile, addressing the customer by name.
Explain your product or service’s value proposition again and why you think it’s a good fit for the customer.
Recap the points covered in the meeting.
Invite the customer to reach out with any questions or concerns.
A well-timed post-meeting video can cement the progress made in the meeting with the customer and help guide the deal to closing. By standing out with personalized video communication, the customer is better able to understand the topics covered in the meeting, making them more likely to want to do business with you.
Ready to start creating your own sales videos? Get in touch with our video experts and start using personalized video in your sales outreach!
Posted on August 17, 2017