Crush Your Next Meeting With A Pre-Meeting Message
Personalized video is a powerful sales tool, allowing for engaging, direct communication that speaks specifically to a single customer and their business needs. However, video’s not some sort of magic bullet that is guaranteed to hit its target without aiming. Success with personalized video depends on strategy and sending a carefully planned video at the right time.
One of the best strategies for succeeding with personalized video for sales is sending a pre-meeting video message. This is a great opportunity to make a lasting first impression that will stand out in the mind of the customer as well as help them to conceptualize the agenda of the meeting and the value your product or service can provide.
To create your own pre-meeting video, follow these steps.
Look your best. Dress as you would for a meeting with a client.
Frame your video in a well-lit area free of noise.
Start your video with a smile, addressing the customer by name.
Explain your product or service’s value proposition and why you think it’s a good fit for the customer.
Lay out an agenda for the meeting and explain what you plan to discuss.
Invite the customer to reach out with any questions or feedback they might have before thanking them and expressing once again that you look forward to meeting with them.
That’s it! This simple gesture goes a long way in demonstrating to the customer how invested you are in their business interests and how much you appreciate the time they are taking to meet with you. Not only will your pre-meeting message video impress the customer; it will also lay the foundation for a successful and productive meeting that will help close the deal.
Ready to start creating your own sales videos? Get in touch with our video experts and start using personalized video in your sales outreach!
Posted on August 15, 2017