Video Content is King: The Evolution of Content Consumption
It’s hard to believe how far content consumption has come in such a short about of time. TVs became a staple to homes in the 1950s. Then personal computers and cell phones were introduced in the 1970s. Most recently, by the social media surge of Facebook in 2004, YouTube in 2005, and Twitter in 2006 have increased the speed of information sharing and ingestion exponentially.
As digital media continues to rise, the way that we as users consume information continues to change but also making us need to change the way that we share our information.
Currently, our initial trusted source, newspapers, are being replaced by online sites; cable television is being replaced by streaming services such as Hulu, Amazon, and Netflix; while home phones have been replaced by cell phones and desktop computers by laptops, tablets, and smartphones. As each new innovation enters the scene, we must evolve to consume but also share.
Sharing Video is Now
So what’s being consumed now? Currently, video is king with Brightcove reporting that video is by far the most popular type of content, as it generates 1200% more shares on social than text and images combined.
If you’re not generating your own content, it’s time to take part in the digital media evolution. When trying to engage with your audience or target client, video is the way to go with platforms such as Facebook, Twitter, Snapchat, Instagram, LinkedIn, YouTube gaining enormous popularity due to their video content. Reuters reports that roughly 60 hours of video is now uploaded to YouTube every minute and their viewers are watching a billion hours of clips per day, according to TechCrunch. This has been further accelerated by native video through social networks like Facebook and LinkedIn.
Targeted Video Messages
So how can you embrace video evolution? With targeted messages.
Whether your videos are for internal or external sharing, the stats agree: video is the most effective medium for conveying information.Forrester reported that employees are 75% more likely to watch a video than to read documents, emails, or web article. For external use, video lets the audience (whether client or target) meet you virtually. This creates a personalized and emotional experience. By creating an individual experience for the viewer or customer, it can help to gain an advantage over the competition.
Keep Videos Short and Optimized for Mobile
It’s likely that a user will be viewing content from a mobile device with Nielsen reporting that on-demand video consumed on mobile devices has grown by 85% in the past six years. With the constant influx of innovation and technology, a consumer’s attention span is short. Nearly two-thirds of consumers prefer video under 60 seconds, according to Animoto. With this in mind, keep your video short.
If video seems intimidating, just remember before sending your next email blast that one minute of video is worth 1.8 million words!
Posted on January 9, 2018