Tutorial Tuesday: Initial Contact Through Video
With the shift to mobile, live streaming, and FaceTime, the power of video is impossible to avoid. Video has allowed us to connect, deepen our relationships, and interact with new methods that are quickly becoming standard practice.
As a result, more and more of our initial professional contact happen through video. Video has become the way we build initial relationships and make first impressions when we are not physically in the same place.
Whether it be through an outreach video to a prospective client, a webinar training on your first day of work, or an explainer tutorial videos on your company website, it’s important that your initial contact with buyers set you apart from the competition and enhance your company’s brand and reputation.
Most can agree that an in-person pitch has the most impact. However, it’s just not feasible to expect every or even most pitches to happen in person. Luckily, video has been proven to be an engaging tactic for prospecting as we can accessible, intimate, and face to face. Video prospecting allows you to communicate directly with prospects, put a face to the name, and avoid email clutter. Videos can also be personalized for each experience and consumer to better engagement them.
They can include links and additional information to drive traffic to a preferred location. Additionally, 92% of mobile-video viewers have even shared videos with others, showing how easily prospects can share a video with their colleagues.
In addition, including the word “video” in an email subject line alone increases open rates 7%-13%.
In a world of globalization, video conferencing has become the preferred mode of communication. The number of telecommuting workers has increased 115% in a decade, according to Global Workplace Analytics and FlexJobs. This means the colleagues and clients are likely first connecting over video.
From job interviews, to international client meetings, to webinar training, video conferencing provides that in-person feel despite being across the globe, allowing you to show yourself and see others along with the body language that is important to human interaction.
Video conferencing can also help with prospecting. Video conferencing allows you to share screens, write on a whiteboard, demonstrate a product demo, etc. While you cannot be physically present, video enables the same level of personal interaction with the no travel time and the option for mobile.
The power of online video has also led to a change in the way businesses target and interact with buyers. Today, buyers can engage or research brands at any time across multiple social media platforms. When a prospect watches a buyer testimonial, explainer tutorial video, or demonstration video, it’s their first time connecting with the brand without the company even knowing. Google found that 70% of B2B buyers are watching videos through their entire path to purchase. Video is especially effective during the awareness stage of the buying process; Animoto reports that 80% of buyers say a video showing how a product or service works is important when learning about the company.
Additionally, 53% of buyers report turning to social media to make a buying decision. Therefore, posting to digital media platforms is just as important as posting to the company website. This is a great way to control the prospecting conversation even when you’re unaware of the immediate opportunity.
Everyone wants to make a good first impression. It’s likely that you’ve already had the experience over video, will face one soon, and have many more to come! Speak with the video experts at Videolicious to learn about how to tap into the power of automatic video creation for enterprise.
Posted on February 28, 2018