Videolicious Blog

3 Benefits of Short Sales Videos

3 Benefits of Short Sales Videos

Shakespeare once wrote that brevity is the soul of wit. That’s especially true in the world of B2B sales, where your reps are vying for the attention of busy executives in order to sell your product or service. Early on, … Continue reading

Why Sales Teams Need To Differentiate

Why Sales Teams Need To Differentiate

B2B sales have become increasingly competitive in recent years. According to HubSpot, 35% of salespeople feel that closing deals is becoming more difficult. This is due largely in part to a more competitive landscape where buyers’ attention is becoming shorter … Continue reading

How To Create Emotional Engagement

How To Create Emotional Engagement

So far, we’ve seen that measuring emotional engagement is a qualitative, largely interpretative process that depends greatly on the context of the prospect and the company. Perhaps even more qualitative is the creation of emotional engagement in the first place. … Continue reading