Videolicious Blog

Why Sales Teams Need To Differentiate

Why Sales Teams Need To Differentiate

B2B sales have become increasingly competitive in recent years. According to HubSpot, 35% of salespeople feel that closing deals is becoming more difficult. This is due largely in part to a more competitive landscape where buyers’ attention … Continue reading 

How To Create Emotional Engagement

How To Create Emotional Engagement

So far, we’ve seen that measuring emotional engagement is a qualitative, largely interpretative process that depends greatly on the context of the prospect and the company. Perhaps even more qualitative is the creation of emotional engagemen … Continue reading