Videolicious Blog

How To Create Emotional Engagement

How To Create Emotional Engagement

So far, we’ve seen that measuring emotional engagement is a qualitative, largely interpretative process that depends greatly on the context of the prospect and the company. Perhaps even more qualitative is the creation of emotional engagement in the first place. … Continue reading

Why You Need A Video Content Strategy

Why You Need A Video Content Strategy

So how important is a video content strategy to a company’s success, really? The proliferation of digital connectivity has made video viewing easier and more pervasive (and consequently, more persuasive) for business professionals than ever before. To put it in … Continue reading