Videolicious Blog

Common Mistakes With Sales Differentiation

Common Mistakes With Sales Differentiation

Sales differentiation is essentially the practice of clearly defining and communicating a company or product’s value proposition in a way that sets it apart from the competition. Buyers are turned off by repetitive jargon and marketing terms used to describe … Continue reading

Why Sales Teams Need To Differentiate

Why Sales Teams Need To Differentiate

B2B sales have become increasingly competitive in recent years. According to HubSpot, 35% of salespeople feel that closing deals is becoming more difficult. This is due largely in part to a more competitive landscape where buyers’ attention is becoming shorter … Continue reading

How To Create Emotional Engagement

How To Create Emotional Engagement

So far, we’ve seen that measuring emotional engagement is a qualitative, largely interpretative process that depends greatly on the context of the prospect and the company. Perhaps even more qualitative is the creation of emotional engagement in the first place. … Continue reading

Why Emotional Engagement Matters

Why Emotional Engagement Matters

Emotional engagement is more than just feel-good sentiments for filling up reports; they have a real and measurable impact on the efficacy of your sales efforts as well as your bottom line. According to Gallup, fully engaged customers represent a … Continue reading