Videolicious Blog

Common Mistakes With Sales Differentiation

Common Mistakes With Sales Differentiation

Sales differentiation is essentially the practice of clearly defining and communicating a company or product’s value proposition in a way that sets it apart from the competition. Buyers are turned off by repetitive jargon and marketing terms used to describe … Continue reading

Why Sales Teams Need To Differentiate

Why Sales Teams Need To Differentiate

B2B sales have become increasingly competitive in recent years. According to HubSpot, 35% of salespeople feel that closing deals is becoming more difficult. This is due largely in part to a more competitive landscape where buyers’ attention is becoming shorter … Continue reading

How To Create Emotional Engagement

How To Create Emotional Engagement

So far, we’ve seen that measuring emotional engagement is a qualitative, largely interpretative process that depends greatly on the context of the prospect and the company. Perhaps even more qualitative is the creation of emotional engagement in the first place. … Continue reading

How To Implement Your Own Video Content Strategy

How To Implement Your Own Video Content Strategy

Despite all the evidence that supports the potential of video, enterprise video adoption almost never happens organically. Your company’s success with video is entirely dependent on the strength of your video content strategy. Without it, the initial enthusiasm for video … Continue reading

Why You Need A Video Content Strategy

Why You Need A Video Content Strategy

So how important is a video content strategy to a company’s success, really? The proliferation of digital connectivity has made video viewing easier and more pervasive (and consequently, more persuasive) for business professionals than ever before. To put it in … Continue reading